Thursday, February 17, 2011

A way to give - The Cohesion Project

From the man who brings you peanut butter italian ice, lets you park in his lot when the beach is packed, and only really works about 7 months out of the year, comes an inspiring documentary about three men who have cerebral palsy. One of them teaches special education in New Jersey and climbed Mt. Washington, the highest peak in the Northeast. Another won NBC's Last Comic Standing Season 4 and is a member of the U.S. Paralympics Soccer Team. The third was a successful VP at Merrill Lynch before founding IPS, which has partnered with PepsiCo, Target and Goldman Sachs.

While this might not be as yummy as a squeeze cup of pistachio ice and vanilla soft-serve, it's just as refreshing, and doesn't get your hands all sticky when it melts. (if you live on the Jersey Shore then you know what I'm talking about).

Watch the video below, and click here to donate. For all you hipsters out there, if you give, you could say that you contributed to a hip and up-and-coming documentary, which gives you the same number of points as rocking a pair of skinny jeans with a vest.

Happy giving!

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